This course was developed for professionals from any area or industry to use communication strategically to improve their management and business understanding. There is no mandatory prerequisite but having business experience will help participants make the most of the proposal of texts, analyses, and content. From a unique approach, it funnels content from understanding reputation formation to practical actions that each participant can apply in their daily life.
Communication Principles for Leaders
Communication Principles for Leaders
This course is part of Leadership for the future Specialization
Instructor: Viviane Mansi
Included with 
Gain insight into a topic and learn the fundamentals.
Beginner level
No prior experience required
20 hours to complete
3 weeks at 6 hours a week
Flexible schedule
Learn at your own pace
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
21 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Leadership for the future Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
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There are 5 modules in this course
This week, you’ll learn details about how reputation has become an indispensable asset in organizations’ current context and how you, regardless of which area you work in, can impact it.
What's included
4 videos5 readings1 assignment1 plugin
At the end of this week, participants will understand the importance of communication with different stakeholders in the construction and maintenance of the reputation. Participants will also recognize standard practices to make this work possible. We will emphasize two groups: press and influencers.
What's included
5 videos4 readings5 assignments
This week, we will focus on the fundamental concept of employee communication, why it has become increasingly important, and practice it nowadays.
What's included
5 videos4 readings4 assignments1 peer review
This week, our focus will be to look at the concept of dialogue in-depth to apply it daily as a master resource of leadership communication. In this chapter, we will gain awareness of the subject and not eventually use it as an everyday practice.
What's included
3 videos2 readings4 assignments1 plugin
This is the last week of our Communication Principles for Leaders course. Therefore, it presents each of the resources available to leaders to strengthen the practice of dialogue in day-to-day life.
What's included
8 videos7 readings7 assignments
Instructor
Offered by
Recommended if you're interested in Leadership and Management
Fundação Instituto de Administração
Fundação Instituto de Administração
Coursera Project Network
Coursera Project Network
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
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