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Brightline Initiative

Bridging the Gap between Strategy Design and Delivery

Remember to get your voucher before starting the course to earn your Brightline® Initiative certificate using this link: https://www.coursera.org/promo/brightlinepromo. In today’s competitive business environment, organizations are facing unprecedented levels of change and disruption. Only 1 out of 10 executives based on a global survey admit that their organizations successfully deliver all of their strategic initiatives. This course will help you as a leader of your organization to bridge the costly and wasteful gap between strategy design and delivery. You will learn how external and internal factors impact the organizations’ capability to implement strategies. You will understand Brightline’s 10 Guiding Principles and see how these can help bridge the strategy-implementation gap based on real-world examples from the profit-, non-profit- and government sectors. We bring you interviews from global leaders and experts to share their experiences and examples in strategy implementation. You will also analyze a fictional case and create a strategic action plan following the Brightline’s 10 Guiding Principles. After completing this course, you will comprehend how the 10 Guiding Principles can address and resolve your organization’s challenges to successfully achieve its strategic goals.

Status: Initiative and Leadership
Status: Organizational Change
IntermediateCourse18 hours

Featured reviews

SS

5.0Reviewed Jun 28, 2020

An enriching experience in being able to learn about Strategy design and delivery. Thanks to #Brightline and #Coursera for coming up with this course

SK

5.0Reviewed Oct 17, 2021

Excellent course showing the importance of strategy design and delivery. Highly recommended for the aspiring strategic leaders/change makers and executives.

BB

5.0Reviewed Jun 19, 2023

Well put together course - good logical layout with excellent structure and valuable learnings. I like the quest talks and the final assignment as they required good solid engagement

HK

5.0Reviewed Sep 9, 2020

This is an excellent content rich course which explains the core principles that could help organisations to bridge the gap between strategy design and delivery

PP

5.0Reviewed Mar 5, 2019

I like the interviews with the business leaders who shared their candid views on how they are implementing new strategies in their respective organizations

JV

5.0Reviewed Jan 2, 2024

Relevant content for all project managers who would like to understand the gap between strategy design and delivery and the importance of implementing both to successfully deliver a portfolio.

JM

5.0Reviewed Mar 28, 2022

The course is well-structured and the content is clear and well-presented. The Industry Expert and Thought Leader Interviews are very good and helpful.

PM

5.0Reviewed Mar 22, 2025

Very well designed course, highlighting key aspects of Strategy design and Implementation, linking with the foundation principles of bridging the possible gaps between strategy design and delivery.

TV

5.0Reviewed Mar 22, 2021

This course gave me many insights about strategy delivery ! Thanks a lot to PMI Brightline Initiative.I will highly recommend it to my colleagues and friends.

SG

5.0Reviewed Mar 1, 2019

Great program from PMI and its partners ; Interviews with experts on strategy design and implementation are very insightful. Besides this program also provided access to rich collection of HBR papers.

OJ

5.0Reviewed Jun 21, 2020

I really appreciate the course and very useful to everyone as it consider on how to reach your intended goals/objectives.Now I can use the knowledge that I get to solve various issues.

PD

5.0Reviewed Jun 27, 2020

An excellent course and nicely articulated and delivered by Ricardo Vargas. Really liked the idea of strategy delivery and execution with 10 principles as mentioned in the Brightline initiative...

All reviews

Showing: 20 of 325

Marco Zargarani
5.0
Reviewed Nov 9, 2018
Sergio Rio
5.0
Reviewed Dec 30, 2018
Csaba Szunder
5.0
Reviewed Jan 5, 2019
Satish Kumar
5.0
Reviewed Dec 5, 2018
René Valderrama
5.0
Reviewed Nov 12, 2018
Hugh Tychsen
5.0
Reviewed Dec 2, 2018
Dhairya Damji Patel
5.0
Reviewed Nov 9, 2018
Mohd Rukhairy
5.0
Reviewed Jan 7, 2019
José Luis Pérez Zelaya
5.0
Reviewed Dec 29, 2018
MK Xinra
5.0
Reviewed Dec 17, 2018
Fernando Almansa
5.0
Reviewed Nov 9, 2018
Sunil Gupta
5.0
Reviewed Mar 2, 2019
Daniele Cazzani
5.0
Reviewed Feb 10, 2019
Gaurav Singh
5.0
Reviewed Dec 6, 2018
Ken Seiler
5.0
Reviewed Nov 7, 2018
Owotemu Abel Eseoghene
5.0
Reviewed Jan 8, 2019
Michael Onyeforo
5.0
Reviewed Dec 24, 2018
N SUNDARARAMANAN
5.0
Reviewed Jan 12, 2019
Michael Brockhaus
5.0
Reviewed Jan 27, 2019
Olawale Olaogun
5.0
Reviewed Dec 25, 2018