Simplilearn
Behavioral Marketing
Simplilearn

Behavioral Marketing

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

7 hours to complete
3 weeks at 2 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

7 hours to complete
3 weeks at 2 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Understand types, personalization, and analytics in behavioral marketing.

  • Create buyer personas and set strategic goals.

  • Enhance engagement, conversions, and ROI using the RACE Framework.

  • Improve retention and lifetime value through CLM techniques.

Details to know

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Recently updated!

October 2024

Assessments

8 assignments

Taught in English

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There are 2 modules in this course

This two-module Social Media Marketing course prepares you for entry-level digital marketing and e-commerce roles. You'll learn to attract and engage customers through various digital channels and drive transactions. Guided by industry experts, you'll engage in hands-on activities and real-world examples that simulate common digital marketing tasks, building practical skills. Completing these modules equips you to apply for entry-level jobs in digital marketing and e-commerce.

What's included

58 videos6 readings6 assignments

This two-module Social Media Marketing course prepares you for entry-level digital marketing and e-commerce roles. You'll learn to attract and engage customers through various digital channels and drive transactions. Guided by industry experts, you'll engage in hands-on activities and real-world examples that simulate common digital marketing tasks, building practical skills. Completing these modules equips you to apply for entry-level jobs in digital marketing and e-commerce.

What's included

1 reading2 assignments

Instructor

Simplilearn Instructor
Simplilearn
1 Course31 learners

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