Learners will explain core Generative AI concepts, design a differentiated personal brand, create AI-powered content across formats, analyze brand performance using data, and apply ethical practices in AI-driven branding.

Apply Generative AI to Build a Powerful Personal Brand
6 days left! Gain next-level skills with Coursera Plus for $199 (regularly $399). Save now.

Recommended experience
What you'll learn
Explain core Generative AI concepts and apply them to personal branding strategies.
Create AI-powered content across text, visual, and audio formats while maintaining authenticity.
Analyze brand performance data and apply ethical practices in AI-driven branding decisions.
Skills you'll gain
Details to know

Add to your LinkedIn profile
January 2026
20 assignments
See how employees at top companies are mastering in-demand skills

There are 5 modules in this course
This module introduces the core concepts of Generative AI and personal branding, enabling learners to understand how AI technologies can support identity creation, value positioning, and strategic brand development in professional contexts.
What's included
9 videos4 assignments
This module focuses on leveraging Generative AI for visual design and written content creation, equipping learners with practical knowledge to build consistent, engaging, and brand-aligned digital assets.
What's included
8 videos4 assignments
This module explores audio-based branding, voice technologies, and storytelling, enabling learners to craft emotionally resonant narratives and audio content that strengthen personal brand identity.
What's included
9 videos4 assignments
This module equips learners with analytical and optimization skills to scale personal brands, measure performance using KPIs, and continuously refine strategies through data-driven insights.
What's included
9 videos4 assignments
This module addresses ethical considerations, future trends in Generative AI, and real-world application, preparing learners to responsibly implement AI-powered personal branding strategies in evolving digital environments.
What's included
14 videos4 assignments
Why people choose Coursera for their career





Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
More questions
Financial aid available,


