In this comprehensive overview of annual giving programs, you’ll gain an introduction to the basic terminology and concepts of annual giving as well as the various solicitation channels and donor types. Learn how to write a direct mail appeal, craft an impactful email appeal, and develop a script for phone solicitation. You’ll learn how to build a leadership annual giving portfolio and maximize the impact of memberships and events in annual campaigns. You’ll complete the course with the knowledge and skills to build and implement a multi-channel solicitation strategy that achieves the goals of an annual campaign.
Annual Campaigns: Building a Case for Support
Annual Campaigns: Building a Case for Support
This course is part of Fundraising and Development Specialization
Instructor: Michelle Poesy
4,430 already enrolled
Included with 
Gain insight into a topic and learn the fundamentals.
4.2
(48 reviews)
Beginner level
No prior experience required
16 hours to complete
3 weeks at 5 hours a week
Flexible schedule
Learn at your own pace
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
4 assignments
Taught in English
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This course is part of the Fundraising and Development Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course
In this module, you will be able to define and describe common annual giving terminology. You will be able to identify the channels for annual giving and define your audience and build strategies based on data. You will be able to examine and analyze the fundamentals of successful direct mail and email programs and write impactful solicitations. You will be able to identify the fundamentals of telephone outreach and solicitation and develop scripts and ask ladders. You will be able to examine pledge fulfillment strategies and how to use them.
What's included
8 videos5 readings1 assignment1 peer review2 discussion prompts
In this module, you will be able to develop a portfolio of annual giving donors. You'll be able to discuss ideas and best practices for securing a face-to-face donor visit. You will be able to demonstrate how to successfully qualify and solicit a high-value annual donor. You will be able to apply strategies to build relationships with donors to help them achieve their philanthropic goals.
What's included
5 videos1 assignment1 peer review1 discussion prompt
In this module, you will be able to compare the fundraising techniques of dues-based membership organizations. You will be able to examine the keys to successful fundraising events, and you will be able to create a plan to engage members and donors throughout the year.
What's included
5 videos1 reading1 assignment1 peer review1 discussion prompt
In this module, you will be able to examine the fundamentals of a multi-channel approach to fundraising. You will be able to develop a multi-channel strategy and you will be able to consider the feedback you have received throughout the course and put together a final portfolio piece.
What's included
5 videos3 readings1 assignment1 peer review1 discussion prompt
Instructor
Instructor ratings
4.5 (10 ratings)Offered by
Recommended if you're interested in Business Strategy
University of Colorado Boulder
University of Maryland, College Park
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DD
5
Reviewed on Sep 5, 2022
It is a good course. Highly detailed. Thorough. Some small issue around microsoft excel bias but
DP
4
Reviewed on Oct 29, 2019
I think the info was good. However, I am extremely frustrated with the lack of participation so I can get my assignments graded, as well as grading others.
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