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Analyze AI SEO & Conquer Competitors

This course is part of AI-Powered Modern Marketing Specialization

Instructor: ansrsource instructors

Included with

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1 module

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

1 module

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

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Build your subject-matter expertise

This course is part of the AI-Powered Modern Marketing Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There is 1 module in this course

In today’s competitive digital landscape, publishing content isn’t enough—every brand is fighting for attention. This course teaches you to think like an SEO strategist by combining social listening and competitor analysis to uncover hidden opportunities. You’ll learn to interpret audience signals, map competitor strengths, and design counter-strategies that drive real SEO impact. Through engaging videos, case examples, and hands-on projects, you’ll leave with job-ready skills to identify, prioritize, and act on opportunities that move your brand ahead.

Module details

What's included

5 videos2 readings4 assignments

5 videosTotal 11 minutes

Analyze AI SEO & Conquer Competitors1 minute
From Buzz to Gaps: Why Social Listening Matters in SEO2 minutes
Building a Competitor Matrix: Step-by-Step4 minutes
Closing the Gap: Turning Analysis into Action2 minutes
Congratulations and Continuous Learning Journey2 minutes

2 readingsTotal 15 minutes

Finding Hidden SEO Opportunities Through Social Listening8 minutes
Turning Competitor Keywords into Opportunity: How to Run a Keyword Gap Analysis7 minutes

4 assignmentsTotal 75 minutes

HOL: From Data to Insight: Finding SEO Opportunities with Social Listening15 minutes
Build a Competitor Keyword Matrix Using Provided Data20 minutes
HOL: Case Challenge: Recommend Counter strategies for Two Competitor Gaps20 minutes
SEO Gaps and Competitor Strategies20 minutes