When you enroll in this course, you'll also be enrolled in this Specialization.
Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate
There are 3 modules in this course
Whether you're a designer, educator, or business professional, this course offers a practical and inclusive introduction to AI-enhanced creativity. You’ll explore how generative AI differs from traditional machine learning, how tools like Adobe Firefly are trained, and how to use them responsibly and effectively. Through real-world examples and hands-on demos, you’ll learn to apply AI across design, video, writing, and more.
Discover how AI can support every stage of the creative process, from brainstorming and ideation to refinement and scaling, while enabling you to maintain your unique voice and vision. You’ll learn to use AI to generate content across formats, make informed creative decisions, and guide outputs with precision. The course also covers key ethical considerations including model transparency, content safety, and ownership.
By the end, you’ll be equipped to integrate AI into your creative process with confidence, integrity, and impact.
Explore how generative AI is reshaping the creative landscape. This module introduces the fundamentals of AI, how it differs from traditional tools, and why creative judgment is more valuable than ever in an AI-powered world.
What's included
3 videos4 readings1 assignment
Show info about module content
3 videos•Total 13 minutes
The Evolving Role of Creatives in the Age of AI•5 minutes
Choosing the Right Generative AI Model for Creative Work•5 minutes
AI as a Creative Tool•4 minutes
4 readings•Total 40 minutes
Course Outline•10 minutes
Practice your first creation with Adobe Firefly•10 minutes
Learning Paths and Certifications•10 minutes
Join the Adobe Community•10 minutes
1 assignment•Total 30 minutes
Knowledge Check•30 minutes
Creative collaboration with Generative AI
Module 2•1 hour to complete
Module details
Learn how to integrate generative AI into your creative process—from ideation to production. This module covers how AI can support brainstorming, speed up workflows, and help you scale your ideas while staying in control of your vision.
What's included
3 videos1 reading1 assignment
Show info about module content
3 videos•Total 12 minutes
Support your Creative Process with Generative AI•4 minutes
Understanding Generative AI Limitations•3 minutes
Using creative controls to guide generative AI work•5 minutes
1 reading•Total 10 minutes
Practice using Effects in Adobe Firefly•10 minutes
1 assignment•Total 30 minutes
Knowledge Check•30 minutes
Scaling Creativity with Confidence
Module 3•1 hour to complete
Module details
Discover how to use generative AI to scale your creative output without sacrificing quality. This module highlights real-world examples of how teams use AI to localize content, adapt designs, and generate high-volume assets efficiently.
What's included
5 videos3 readings1 assignment
Show info about module content
5 videos•Total 15 minutes
Brainstorm and Ideate with Generative AI•4 minutes
Transforming your designs at scale with AI•4 minutes
AI Across Fields•4 minutes
Practice transforming a sketch into a photo•2 minutes
Conclusion•1 minute
3 readings•Total 30 minutes
Practice using Composition Reference•10 minutes
Showcase your creativity with Behance•10 minutes
You did it — now share the love•10 minutes
1 assignment•Total 30 minutes
Knowledge Check•30 minutes
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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Adobe empowers everyone, everywhere to imagine, create and bring any digital experience to life. Through the Adobe Digital Academy, Adobe aims to equip learners and teachers with AI literacy, content creation and digital marketing skills to help people thrive in the modern workforce. This global initiative builds on Adobe’s commitment to empower learners of all backgrounds to succeed in today’s job market and unleash creativity for all.
When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.