Master the world’s most powerful AI assistant with ChatGPT Fundamentals & Prompt Engineering — a future-ready course that takes you from beginner to expert with clarity, confidence, and creativity.
Master AI for Digital Marketing & Content Creation
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Master AI for Digital Marketing & Content Creation
This course is part of AI Marketing Mastery Specialization
Instructors: Tanmoy Kumar Das
Included with 
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
3 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Explore ChatGPT’s features, interface, and functions to communicate more effectively.
Create engaging content for emails, blogs, social media, and SEO using AI.
Master advanced prompting techniques to get better, more personalized responses.
Discover how to apply effective strategies, including Chain of Thought, Zero-shot, and Tabular prompting, for improved results.
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
November 2025
Assessments
67 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the AI Marketing Mastery Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
Learn how ChatGPT works, explore the interface, key features, and essential prompting techniques. Build a strong foundation with powerful prompt engineering methods and practical writing, analysis, and content creation skills.
What's included
71 videos26 assignments
Use ChatGPT to research audiences, plan content, create SEO blogs, emails, ads, and full marketing funnels. Develop high-performing content across platforms and boost productivity with AI-powered workflows.
What's included
58 videos22 assignments
Discover how Google Gemini supports research, keyword analysis, content writing, video scripting, social posts, and podcast creation. Learn to repurpose content efficiently and build multi-platform creative workflows.
What's included
22 videos9 assignments
Use Gemini to create online courses, landing pages, sales copy, email sequences, and complete marketing funnels. Build business-ready assets, analyze customer data, and apply ethical AI writing for professional results.
What's included
27 videos10 assignments
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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Frequently asked questions
No, this course is for complete beginners. We first examine the fundamentals of ChatGPT from an interface and functional standpoint. As you advance, you’ll delve into more advanced strategies, such as prompt engineering, to ensure that you remain confident all the way along.
Ideal for marketers, content creators, entrepreneurs, educators, and anyone looking to become a master of ChatGPT for business. If you want to increase your productivity, streamline and scale content creation, or improve your use of AI tools like ChatGPT, this course will help you achieve that.
This course is unique because it not only teaches you the fundamentals of ChatGPT but also explores prompt engineering, allowing you to construct more effective and tailored outputs.
More questions
Financial aid available,