This is the third course in the Marketing with TikTok specialization. In this course, you will explore different ways to advertise on TikTok and how to utilize each one. You will also learn strategies on how to use TikTok for E-commerce. You will discover the analytics platform that TikTok has built and how to use it to optimize your advertising efforts on this exciting platform.
Advertising and E-commerce on TikTok
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Advertising and E-commerce on TikTok
This course is part of Marketing with TikTok Specialization
Instructor: Anke Audenaert
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73 reviews
Beginner level
Recommended experience
5 hours to complete
Flexible schedule
Learn at your own pace
Skills you'll gain
- E-Commerce
- Marketing Analytics
- Social Media Marketing
- Digital Advertising
- Marketing Strategies
- Data-Driven Marketing
- Social Media Analytics
- Content Performance Analysis
- Marketing
- Market Analysis
- Advertising Campaigns
- Performance Measurement
- Product Promotion
- Campaign Management
- Advertising
- Online Advertising
- Key Performance Indicators (KPIs)
Tools you'll learn
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Shareable certificate
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Assessments
6 assignments
Taught in English
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This course is part of the Marketing with TikTok Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 2 modules in this course
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BC
Reviewed on Nov 8, 2023
One of the best courses I've taken on coursera. Very engaging and helps to learn the important metrics in e-commerce
JP
Reviewed on Jan 9, 2024
A wonderful course for beginners on the platform. Everything is very clear and well-explained.
NK
Reviewed on Aug 16, 2023
Good course with practical examples. Enjoyed learning the tools and concepts.
