Skills you'll gain: Brand Awareness, Keyword Research, Search Engine Optimization, Web Analytics and SEO, Content Performance Analysis, Marketing, Marketing Analytics, Brand Management, Competitive Analysis, Data-Driven Decision-Making, Return On Investment, Forecasting, Gap Analysis

Skills you'll gain: Web Analytics, Customer Analysis, Customer Insights, Analytics, User Feedback, Business Analytics, Analysis, Root Cause Analysis, User Flows, Performance Analysis, Data Presentation, Performance Metric, Key Performance Indicators (KPIs), Statistical Analysis, Data Capture, Taxonomy