Social Media Strategist / Specialist
If you like creating engaging content for social media, analyzing social media performance, and managing online communities this role is for you.
A Social Media Strategist creates and executes social media campaigns to build brand awareness and engagement. They analyze metrics, optimize content, and manage platforms to enhance online presence.
Skills you’ll need: Editing, Social Media Marketing, Time Management, Social Media Management, Social Media Strategy, Research, Search Engine Optimization, Public Relations
Social Media Strategist / Specialist
If you like creating engaging content for social media, analyzing social media performance, and managing online communities this role is for you.
A Social Media Strategist creates and executes social media campaigns to build brand awareness and engagement. They analyze metrics, optimize content, and manage platforms to enhance online presence.
Skills you’ll need: Editing, Social Media Marketing, Time Management, Social Media Management, Social Media Strategy, Research, Search Engine Optimization, Public Relations
Recommended credentials
Introduction to Social Media Marketing
Course 1 of 6
Social Media Management
Course 2 of 6
Fundamentals of Social Media Advertising
Course 3 of 6
Advertising with Meta
Course 4 of 6
Measure and Optimize Social Media Marketing Campaigns
Course 5 of 6
Meta Social Media Marketing Capstone
Course 6 of 6
What is Social?
Course 1 of 6
The Importance of Listening
Course 2 of 6
Engagement & Nurture Marketing Strategies
Course 3 of 6
Content, Advertising & Social IMC
Course 4 of 6
The Business of Social
Course 5 of 6
Social Marketing Capstone Project
Course 6 of 6
Career resources
A social media manager is typically responsible for setting content strategy and driving engagement on a company’s social platforms.
Social media marketers are marketing specialists who use social media platforms to promote a company’s offerings. They often use platforms like Facebook, Instagram, Twitter, and TikTok to reach new customers, engage with current ones, and announce new products or services.
Media planning is a process that marketers use to determine the best method of communicating a message to an audience.
A Digital Marketing Specialist manages campaigns, optimizing SEO, SEM, and social media with tools like Google Analytics to increase engagement.
description:A Digital Marketing Specialist manages campaigns, optimizing SEO, SEM, and social media with tools like Google Analytics to increase engagement.
If you like: creating online marketing campaigns, analyzing digital data, driving customer engagement.
This role has a $64,896 median salary ¹.
This role has approximately 10,034 jobs available ¹.
A Graphic Designer develops visual content for print and digital media. They combine art and technology to communicate through images and layout.
description:A Graphic Designer develops visual content for print and digital media. They combine art and technology to communicate through images and layout.
If you like: creating visually appealing designs, using advanced design software, collaborating with other creatives.
This role has a $62,336 median salary ¹.
This role has approximately 39,956 jobs available ¹.
A Front End Developer enhances the visual and interactive parts of websites and apps, ensuring a seamless experience using HTML, CSS, and JavaScript.
description:A Front End Developer enhances the visual and interactive parts of websites and apps, ensuring a seamless experience using HTML, CSS, and JavaScript.
If you like: designing websites and applications, coding in html/css/javascript, making sites user-friendly.
This role has a $147,328 median salary ¹.
This role has approximately 15,172 jobs available ¹.
A Public Relations Specialist manages an organization’s communication with the public and media. They create strategies to enhance the public image.
description:A Public Relations Specialist manages an organization’s communication with the public and media. They create strategies to enhance the public image.
If you like: crafting public narratives, engaging with the media, managing a positive public image for your organization.
This role has a $62,592 median salary ¹.
This role has approximately 53,396 jobs available ¹.
¹ Median salary and job opening data are sourced from Lightcast™ Job Postings Report. Content Creator, Machine Learning Engineer and Salesforce Development Representative (1/1/2024 - 12/31/2024) All other job roles (3/1/2024 - 3/1/2025)