Marketing Analytics Specialist

If you like analyzing marketing data, measuring campaign effectiveness, and identifying customer trends this role is for you.

A Marketing Analytics Specialist analyzes data to measure and optimize marketing campaign performance. They use tools like Google Analytics and A/B testing to drive ROI and inform future strategies.

Skills you’ll need: Data Analysis, Market Research, Analytical Skills, Statistics, Microsoft Excel, Google Analytics, Data Visualization, Research

$117,632 median salary4,949 jobs available¹

Recommended credentials

Meta Marketing Analytics Professional Certificate
Skills you'll gain: Marketing Analytics, Data Visualization Software, A/B Testing, Data Storytelling, Meta Ads Manager, Data Collection, Pandas (Python Package), Data Analysis, Key Performance Indicators (KPIs), Marketing Strategies, Descriptive Statistics, Data-Driven Marketing, Marketing Effectiveness, Bayesian Statistics, Statistical Hypothesis Testing, Interviewing Skills, Business Metrics, Data Visualization, Target Audience, Marketing
Rated 4.7 out of 5
(4,466 reviews)
Beginner · 7 months · Earn degree credit
View details
Marketing Analytics Foundation
Course 1 of 8
Introduction to Data Analytics
Course 2 of 8
Data Analysis with Spreadsheets and SQL
Course 3 of 8
Python Data Analytics
Course 4 of 8
Statistics Foundations
Course 5 of 8
Data Analytics Methods for Marketing
Course 6 of 8
Marketing Analytics with Meta
Course 7 of 8
Meta Marketing Science Certification Exam
Course 8 of 8
Unilever Digital Marketing Analyst Professional Certificate
Skills you'll gain: Marketing Automation, Google Analytics, Digital Marketing, Data Storytelling, Customer Analysis, Marketing Analytics, Digital Marketing Tools, Customer Insights, Web Analytics and SEO, Marketing Effectiveness, Digital Analysis, Campaign Management, Web Analytics, Social Media Marketing, Campaign Planning, Digital Advertising, Digital Media Strategy, Social Media Campaigns, Market Analysis, Search Engine Marketing
Rated 4.7 out of 5
(347 reviews)
Beginner
View details
Customer Understanding and Digital Marketing Channels
Course 1 of 4
Measurement and Analysis
Course 2 of 4
Campaign Performance Reporting, Visualization, & Improvement
Course 3 of 4
Advanced Tools for Digital Marketing Analytics
Course 4 of 4

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¹ Median salary, job opening, and degree data are sourced from Lightcast™ Job Postings Report. Content Creator, Machine Learning Engineer and Salesforce Development Representative (1/1/2024 - 12/31/2024) All other job roles (8/1/2025 - 8/1/2026)