Sales Operations Analyst Salary: Your 2025 Guide

A sales operations analyst seeks to enhance a business's sales by examining data and pinpointing avenues for improvement. In this role, you'll also develop reports that provide insights into performance benchmarks, including, but not limited to, customer acquisition cost and conversion rates. You'll encounter a high demand for people in this role across several industries, and it's a career that often offers flexible scheduling, opportunities for advancement, and a chance to hone critical human skills. 

Learn more about the work duties, salary prospects, and job outlook associated with sales operations analysts.

What is a sales operations analyst?  

Professionals in this role look for and eliminate obstacles affecting a business’s sales operations. To achieve this, sales operations analysts analyze vast volumes of data to help a sales team be more productive and improve customer satisfaction. Typical duties of sales operations analysts include the following: 

• Gather and analyze sales data and performance

• Collect and manage customer relationship data and metrics

• Proposing and revising policies and procedures to increase sales 

• Streamlining workflows and fostering cross-departmental collaboration

• Staying abreast of industry and business trends

Did you know? Sales operations analysts and other members of the sales operations team work to reduce friction in sales processes. Ultimately, you will help sales teams become more effective and productive by providing insights to drive new and evolving sales strategies and to keep up with emerging trends.

How much does a sales operations analyst make?

According to the US Bureau of Labor Statistics (BLS), operations research analysts across all business functions earn a median annual pay of $83,640 [1]. The average annual income for a sales operations analyst in the US ranges from more than $68,000 to $80,000. The following table lists the average base salary provided by job sites.

Read more: What Is an Operations Analyst?

What factors impact sales operations analyst salary?

Several factors, including education, skills, certifications, experience, and location, can influence the job prospects of a sales operations analyst. Below, explore each of these considerations in more detail. 

Education

According to Zippia, sales operations analysts with a master's degree earn an average annual salary of $77,399. For those with a bachelor's degree, the potential yearly income is around $71,294, while individuals with a doctorate can expect to earn approximately $81,016 [6]

The majority of sales operations analysts, around 74 percent, have a bachelor's degree, making it the most common educational qualification in this field. Additionally, approximately 13 percent have a master's degree, while 9 percent hold an associate degree [6].

If you’re curious about what to study, business is the top choice among sales operations analysts, with 36 percent of professionals selecting this field of study [6]. Other popular majors for sales operations analysts include finance, marketing, and economics.

Skills

According to Payscale, sales operations analysts possess specialized skills in data analysis, Microsoft Excel, Salesforce, customer releationship management (CRM), and database management and reporting. Take a look at how those skills can affect salary [2]:

• Data analysis: $68,168

• Customer relationship management (CRM): $65,725

• Database management and reporting: $66,542

• Microsoft Excel: $66,385

• Salesforce: $67,531

Certification

You can establish credibility and broaden your skill set by obtaining relevant certifications. Here are some noteworthy certifications that can significantly benefit your career as a sales operations analyst: 

• Certified Business Analysis Professional (CBAP): $98,000 [7]

• Certified Business Intelligence Professional (CBIP): $126,000 [8]

• Certified Six Sigma Green Belt: $95,000 [9]

Keep in mind these certifications represent just a few examples. Other specialized credentials may also be available based on your industry or technology expertise. 

Level of experience      

As you progress in your career and accumulate more experience, you may expect a corresponding hike in your annual earnings. The following figures offer an estimation of average compensation at different experience levels for sales operations analysts, according to Glassdoor [3]:

• 0–1 year: $73,136

• 1–3 years: $80,800

• 4–6 years: $84,549

• 7–9 years: $86,868

• 10–14 years: $87,632

• 15 or more years: $89,447

Location

While employers in metropolitan areas may offer a higher salary, higher taxes, and living expenses may offset that salary. For this reason, you must consider an area’s overall cost of living before jumping to take a position in a different location.

Highest-paying cities for sales operations analysts

According to data aggregated by Zippia, some of the top-paying cities for sales operations analysts include the following [4]:

• San Francisco, California: $95,209

• Seattle, Washington: $91,027

• Washington DC: $78,421

• Hillsboro, Oregon: $75,534

• Baltimore, Maryland: $74,910

• New York, New York: $74,558

Industry

Like all fields sales operations can experience fluctuations, leading to variations in the demand for sales operations analysts across different industries over time. However, proactively monitoring industry developments and job market reports can provide valuable insights into emerging opportunities, allowing you to align your skills with sectors that offer attractive compensation packages.

For example, industries such as information technology, retail, and consulting offer high salaries for sales operations analysts [3]: 

• Information technology: $92,473

• Retail and wholesale: $84,752

• Management and consulting: $80,951

Sales operations analysts also help optimize other industries, such as financial, human resources,  and aerospace. The compensation provided by each sector is as follows [3]:

• Financial services: $82,542

• Defense and aerospace: $78,264

• Human resources and staffing: $79,029

Company

Pay can vary among organizations, with significant differences in pay structures and overall remuneration. A financially healthy company may offer employees various financial incentives and rewards, including profit-sharing plans and stock options, fostering a sense of ownership and loyalty.

Highest-paying companies for sales operations analysts

The following list highlights top-paying companies for sales operations analysts in the United States. These companies and the average base salary they pay include the following, according to Glassdoor [3]:

• Google: $133,000

• LinkedIn: $133,000

• Meta: $129,000

• Splunk: $130,000

• Apple: $123,000

Related job titles

Should you wish to become a sales operations analyst, the following job titles could provide stepping stones or career advancements along the way in your professional journey:

1. Sales operations manager

Average annual base US salary: $92,577 [10]

As a sales operations manager, you will oversee the team members, processes, and technologies that collectively comprise a firm’s sales operations teams. Additionally, you may assist sales and marketing teams in adopting new technologies and software. You will also likely set goals, develop sales territories, and create training programs. 

2. Business analyst

Average annual base US salary: $93,229 [11]

In this position, you'll use data to help businesses make better decisions. You'll be involved in various facets of operations for your company, including gathering and analyzing pertinent data and collaborating with leadership to optimize processes and set goals.

Read more: What Is a Business Analyst? Career Guide

3. Sales operations director 

Average annual base US salary: $117,696  [12]

As a sales operations director, you will play a vital role in governing and managing a firm’s sales and operations. Your key objectives also include driving sales growth and fortifying the firm's market position.

Job outlook 

The job forecast for sales operations analysts appears promising. According to the BLS, employment opportunities for operational research analysts will increase by 23 percent between 2023 and 2033, equating to an estimated average of around 11,300 new job openings per year [1].

Next steps 

Becoming a sales operations analyst means securing a job with a positive outlook for the foreseeable future and a competitive salary. In this role, you can work in numerous industries and geographic locations and toward many advancement opportunities. 

Build job-ready skills with the Salesforce Sales Operations Professional Certificate on Coursera. This beginner-friendly, comprehensive program covers all aspects of sales management and the foundational skills you’ll need to build a successful career.