![[Featured Image] A male business owner sits at his desk and searches for the jobs to be done in theory to better his business.](https://images.ctfassets.net/wp1lcwdav1p1/7c63tzCuh9k9rFFf6Zyeek/4b3234ae1a1c86761042c3cf5591b64c/GettyImages-1313131450.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
Jobs to Be Done: Definition, Examples, and Framework for Your Business
Discover jobs to be done (JTBD), an important theory for boosting business innovation and understanding customers, and apply it to your business.
August 22, 2024
Article
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