Coursera Staff

Editorial Team

Bio

Coursera’s editorial team is comprised of highly experienced professional editors, writers, and fact-checkers. Our articles are deeply researched and thoroughly reviewed to ensure we are providing trustworthy information and advice for any topic. We understand that taking the next step in your education or career can raise questions. We are here to provide actionable, reliable, and relevant answers so you can achieve your goals.

Articles

[Featured image] A sales team closes a deal on a new customer acquisition with a handshake.

What Is Customer Acquisition?

Customer acquisition converts a potential customer into a paying customer or a lead into a sale. Learn how customer acquisition relates to customer acquisition cost and explore marketing channels for finding new customers.

September 25, 2024

Article

[Featured image] A woman holds three brown packages in her arm while looking at her phone. She's standing in a living room.

What Is Customer Lifetime Value (CLV)?

Customer lifetime value is the total revenue that any individual customer represents to a brand. Learn why customer lifetime value is important and how to calculate it.

September 25, 2024

Article

[Featured Image] A designer is working on a sketch at a creative office while a team is brainstorming ideas for a project.

Art Careers in Today’s Job Market: Fine Arts to Digital Design

Discover art careers that combine passion, talent, and innovation in the workplace.

September 24, 2024

Article

[Featured Image] The head of the IT department reviews results from the certified ethical hacker they contracted to assess the company’s systems security.

What Is a Certified Ethical Hacker?

Learn how the Certified Ethical Hacker (CEH) certification prepares cybersecurity professionals to detect vulnerabilities, prevent attacks, and safeguard organizations from evolving cyber threats.

September 24, 2024

Article

[Featured Image] A team of three sit at a table and discuss with the cpim of their company.

What Is CPIM Certification, and Do I Need It?

Discover the significance of a CPIM credential, its advantages, and its potential impact on your career path as a supply chain professional.

September 24, 2024

Article

[Featured Image] A data engineer and a data scientist collaborate at a desk with a laptop, paperwork, and calculator. 

Data Engineer vs. Data Scientist: What’s the Difference?

Data-centric careers, such as data scientists and data engineers, are in high demand. Find out if one of these careers is right for you by exploring how they differ, their typical responsibilities, and career outlooks.

September 24, 2024

Article