![[Featured Image] A man at his laptop is setting up open bidding in the Google Ads Manager.](https://images.ctfassets.net/wp1lcwdav1p1/9xzKqbPu18ZhPzLgb9LZ2/1821a1fc063a7c16b15cb7a238545e29/GettyImages-552736923__1_.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
How to Set Up Open Bidding in Google Ads Manager
Learn how to set up Open Bidding to allow third-party demand partners to compete over your digital assets.
February 3, 2025
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