Coursera Staff

Editorial Team

Bio

Coursera’s editorial team is comprised of highly experienced professional editors, writers, and fact-checkers. Our articles are deeply researched and thoroughly reviewed to ensure we are providing trustworthy information and advice for any topic. We understand that taking the next step in your education or career can raise questions. We are here to provide actionable, reliable, and relevant answers so you can achieve your goals.

Articles

[Featured Image] Two women work at a laptop in an office.

What Is a Niche Market? And How to Reach One

In this article, you will learn all about niching down to reach a unique market, where you can position yourself as an expert and how to do that through researching customer behaviour, trends, and analytics.

August 29, 2023

Article

[Featured Image] A man works on a laptop in a warehouse-style office.

What Is AIOps? Meaning, Examples, and Use Cases

As businesses undergo a digital transformation, so too do IT operations. Learn more about how AI and machine learning provide new solutions to help IT professionals do their jobs.

August 29, 2023

Article

[Featured Image] Overhead photograph of hands typing on a laptop keyboard at a desk.

How to Get Started with Inbound Marketing

Discover inbound marketing strategies, such as the use of lead magnets. Learn why inbound marketing is effective and its four stages.

August 29, 2023

Article

[Featured image] Marketing meeting in progress led by manager

What Does a Marketing Manager Do? A Guide

A marketing manager knows how to get the word out—about a company, a brand, or a product. Discover the various roles you can take in this field and how to get the skills you need to land the job.

August 29, 2023

Article

[Featured image] Four marketers sit around a conference table, scattered with papers and charts, and have a conversation.

Marketing Careers: 6 Areas to Explore

Discover how flexible and mobile marketing careers can be once you develop the skills to transfer to other areas of marketing, and find out the best salaries in the industry.

August 29, 2023

Article

[Featured image] A business analyst uses a BI tool to create a dashboard on a wide monitor.

5 Business Intelligence Tools You Need to Know

Discover insights to make important business decisions with these five business intelligence tools.

August 29, 2023

Article