What Is AI Video Editing?

Key takeaways

Artificial intelligence (AI) video editing streamlines production for creators by automating processes like cuts, color, audio, and captions.

• Analysts forecast the global AI video market will reach $42.29 billion by 2033, driven by a compound annual growth rate of 32.2 percent spanning 2025 to 2033 [1].

• AI video editing is changing the industry’s accessibility by making it easier for professionals and amateurs to create content.

• You can enhance your editing skills by experimenting with AI video platforms, such as Adobe Premiere Pro.

Learn more about AI video editing, how to get started, and some careers that use it. Afterward, consider enrolling in the Google Digital Marketing & E-commerce Professional Certificate. In as little as six months, you can get on the fast track to a career in digital marketing, learning in-demand skills, and receive AI training from Google experts.

What is AI video editing used for? 

AI video editing provides time-saving features that help editors achieve a polished video faster. Both amateur and professional video editors combine their artistic and technical skills to produce a visual story, but it's often a time-consuming undertaking. With the emergence of AI technology, editors can utilize AI to automate tasks and streamline some of the more tedious aspects of the editing process. While AI tools vary, many perform these tasks to streamline the post-production process:

• Automated video edits

• AI facial recognition

• Color correction

• Audio editing

• Scene recognition

• Speech-to-text transcription

By streamlining some of these tasks, editors can focus more on storytelling, special effects, and other aspects of video creation to generate movies, commercials, ads, corporate videos, testimonials, and marketing content. Research suggests the AI video market could expand to $42.29 billion by 2033, reflecting a compound annual growth rate of 32.2 percent during the period from 2025 to 2033 [1].

Read more: 5 AI Trends to Watch

Examples of AI video editing features

Each AI video editor is different, but many offer similar features. Discover some possibilities of what you can do using AI video editors.

Produce rough cuts via transcripts.

AI tools can quickly generate video transcripts, identify speakers, and then drop highlighted soundbites on a timeline for you. The result is a proficiently produced rough cut that editors can use as a starting point for a more polished cut.

Without using AI tools, assembling a rough cut takes considerable time. Editors must watch the footage, arrange video clips in sequential order, and establish a narrative flow. With AI, editors can streamline their process for video projects. 

Clear awkward pauses or unwanted words.

Some AI editing platforms can remove awkward or unwanted words with a bulk deletion feature. Expert video editors no longer have to use their time to remove words like “uh” or “um,” for example, because AI software can do it for them.

Perform automatic color correcting.

Rather than manually correcting color temperatures and applying the changes to your video visuals, you can use AI to streamline the process. It can identify and apply the appropriate color grade for you, meaning common issues with white balance, skin tones, and exposure are fixed and consistent throughout your video.

AI-powered video editors can also learn from your color choices and factor them into the decision-making process.

Create videos from scratch with avatars.

Certain platforms help you turn a script into a video without a set, cameras, or even talent. You simply write a script, pick a model or avatar, and the platform can produce a "talking head" video for you. These avatar-based AI video platforms are particularly useful for creating training videos.

Edit audio.

Many post-production hours are spent improving audio. Whether you’re trying to erase loud background noises, remove distortion, or amplify the talent’s voice, AI audio editing can help you make the necessary adjustments more efficiently.

Can ChatGPT edit videos for you?

No, ChatGPT cannot directly edit video. It can, however, support the creative process, from writing screenplays and captions to coming up with ideas that influence your projects. Several AI platforms can expand on those concepts in terms of creating final videos. For instance, Synthesia uses voiceovers, realistic avatars, and multilingual features to turn written text into well-produced video content. Pictory, meanwhile, can assist in turning lengthy content like webinars or articles into brief, social media-optimized videos or even transform a webpage URL into video content.

Pros and cons of AI video editing

As with any software, you’ll find benefits and drawbacks associated with using AI video editing tools. Before using them, it’s essential to consider both the advantages and potential downsides.

Pro: Automation of tasks

AI video editing can eliminate several tedious manual tasks that editors perform. From transcribing audio to adjusting a video’s color temperature, AI automates these time-intensive tasks that editors must complete to produce a finished product. 

Pro: Ease of use

While professional editors can leverage AI tools, so can amateurs. One of AI video editing’s biggest draws is how easy these tools are to use. Anyone interested in video editing can use the customization tools to make quality videos. 

Pro: Cost savings

AI has the potential to save money, especially for anyone who deals with bulk video. With AI tools’ many features, including footage organization, transcription, and automated enhancements, companies can spend less time on each video. 

Con: Lack of creativity

Humans are creative by nature; machines aren’t. When you ask a machine to aid in the creative process, its lack of feelings can alter the final product. In addition, any creativity AI tools provide stems from existing works, further stifling the creativity and originality that human editors possess. 

Con: Job displacement

Many employees, not just video editors, worry that AI tools could leave them without a job. While many AI tools in video editing support editors, some worry that automation will become a more effective tool for companies. If this concerns you, remember that AI can’t duplicate the creativity, storytelling, and collaboration humans bring to the video editing process. 

Who uses AI video editing software?

Anyone who edits content can use AI video editing tools. While film or advertising editors likely come to mind because their careers focus on video editing, others in the entertainment or content creation industry can use it too, including the following four careers.

Content developer

Median annual US salary (Glassdoor): $88,000 [2]

A content developer creates content to support a brand. From educational to corporate videos, content creators can use AI to aid in video production. 

Multimedia designer

Median annual US salary (Glassdoor): $96,000 [3]

Using various visual media to connect with an audience, multimedia designers work with video and animation to inform and entertain. 

Animator

Median annual US salary (Glassdoor): $64,000 [4]

Animators use specialized computer programs to bring images to life. Often working in the film or TV industry, animators are tech-savvy and work to create a unique type of content. 

Digital marketer

Median annual US salary (Glassdoor): $85,000 [5]

Drawing on technology, digital marketers use email, social media, and other digital channels to reach an audience, usually on behalf of a company. AI-powered tools can aid in data gathering, automation, and video editing. 

How to edit videos with AI

If you’d like to explore AI video editing, consider how you’ll use it, what you need it for, and the beneficial features. Also, on your checklist, research a platform’s ability to:

• Automate tasks

• Scale with your business

• Integrate with platforms you already use

• Safeguard data 

• Provide technical support

As you narrow your search, consider trying a few platforms to see how they fit into your daily routine. The following list offers several AI video editing platforms to consider:

• Synthesia: For those looking to turn text into video using pre-built avatars, Synthesia could be your tool of choice. You can write a script, choose a model, collect feedback from colleagues, and tweak the video until you’re happy with it.

• Adobe Premiere Pro: Video editors are likely familiar with Adobe, a software company that offers a full suite of video editing tools. Its AI video editing platform is tailored for professional video editors with features like text-based editing, automatic color corrections, and transcript generation.

• Runway: This software has the power to ideate, generate, and edit videos. With text-to-video, you can use avatars to create a video or bring in your own footage and use special effects like slow motion or filters to blur faces. The platform also works with still images, animation, and audio.

Discover more through our free resources

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