University of Illinois Urbana-Champaign

Digital Marketing Capstone

This course is part of Digital Marketing Specialization

Aric Rindfleisch
Kevin Hartman
Vishal Sachdev

Instructors: Aric Rindfleisch

25,655 already enrolled

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Gain insight into a topic and learn the fundamentals.
4.5

(592 reviews)

Beginner level
No prior experience required
Flexible schedule
Approx. 13 hours
Learn at your own pace
94%
Most learners liked this course
Gain insight into a topic and learn the fundamentals.
4.5

(592 reviews)

Beginner level
No prior experience required
Flexible schedule
Approx. 13 hours
Learn at your own pace
94%
Most learners liked this course

Details to know

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Taught in English

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This course is part of the Digital Marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
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There are 6 modules in this course

In this module, you will get an overview of the Captone, learn about the client and the problem statement, and get to know your peers. You will also start research into the client and the brand before you work on your campaign.

What's included

10 videos11 readings1 peer review

In this module, you will complete the PLAN part of the Marketing Analytics Process. You will map out the Consumer Decision Journey for the scenarios described in the Problem Statement and identify key objectives, the questions to be answered, and plan out your data collection.

What's included

2 readings1 peer review1 discussion prompt

In this module, you will continue along the Plan, Collect, Analyze, Report framework you learned in the Marketing Analytics courses to prepare the foundation for your marketing campaign.

What's included

2 readings1 peer review

In this module, you will identify and describe the marketing strategy and digital channels to be used for the campaign.

What's included

2 readings1 peer review

In this module, you will present a plan to verify and measure the recommendations developed in the digital marketing strategy

What's included

2 readings1 peer review

In this module, you will bring together the previous module submissions in a final report

What's included

4 readings1 peer review1 discussion prompt1 plugin

Instructors

Instructor ratings
4.6 (81 ratings)
Aric Rindfleisch
University of Illinois Urbana-Champaign
10 Courses688,625 learners
Kevin Hartman
University of Illinois Urbana-Champaign
5 Courses229,686 learners
Vishal Sachdev
University of Illinois Urbana-Champaign
2 Courses51,180 learners

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4.5

592 reviews

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JJ
5

Reviewed on Jan 13, 2017

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5

Reviewed on Feb 28, 2018

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5

Reviewed on Dec 5, 2017

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